Gary Vaynerchuk’s Secret Interview Tip

It’s impossible to fake being genuine. You have to know who you are and be self-aware, which, in a nutshell, is Gary Vaynerchuk’s secret interview tip.

If you’re a marketer or an entrepreneur, there’s a strong chance that you’re familiar with Gary Vaynerchuk and his business empire. If you’re not working in these areas, you may not know that Gary Vaynerchuk builds businesses by enlisting the time-honored techniques of understanding and appreciating customers.

He has an outrageous and contagious focus on creating value.

He successfully incorporates “going meta” into his daily life and achievements. 

He day trades in attention.

Gary might be the ultimate connector, as he engages directly with customers at unprecedented scale and speed. 

He’s not a personal acquaintance, but I’ve met him, gotten him to sign my books, and received a personal shoutout on Twitter for my birthday.

The best word to describe him: genuine.


Self-awareness is one of the most important skills to acquire before you begin interviewing. The good part of this internal inventory is that you will learn crucial aspects of yourself, which will propel you forward for the rest of your life. It’s similar to what Jason Fried & David Heinemeier Hansson, pioneers in Ruby on Rails and 37Signals, said in their book, ReWork. Being able to understand your strengths and weaknesses is the key to moving ahead. Accepting your shortcomings and striving to become more conscious of who you really are is how you will improve.

Whether you’re speaking with an internal recruiter, hiring manager, or maybe even Gary Vaynerchuk, the interviewer wants to know if you know yourself.

In order to be as aggressively sincere as Gary, it’s crucial to be in the habit of constantly asking for feedback. On his podcast, YouTube channel, Instagram, and Facebook page, he is constantly asking for feedback. “Your comments are my oxygen,” is something he says and means.

Who is the best person to give you that type of feedback?

Again, the person interviewing you! It’s important to ask for feedback while you hold their attention, which you acquired the moment the interview began.

Why not ask the hiring manager for live feedback? Gary does it during a Facebook Live event, why can’t you? When you ask the hiring manager or recruiter for feedback, you’re asking, “Hey, do you have any hesitations about moving forward in the process?” When you ask this question, you’re asking for someone to point out your faults, where you don’t fit, what they don’t understand about you, and what the challenge is that you’re addressing.

As this happens in real time, you can address concerns in real-time with a calm demeanor and process it with the hiring manager. You can immediately reflect a level of self-awareness that is valuable to the hiring manager. By understanding and addressing this feedback, they can accurately discern how you will perform on the job. Remember, the interview is really a short window into your career and how you do what you do. Asking for this feedback in real-time separates the real innovators from the posers.

Every day, candidates want to know the easiest path to obtaining a job. We are people – we naturally gravitate to the path of least resistance. Fortunately, life is not a video game with cheat codes. You can’t forego years of development and discipline and hop straight to success. But… becoming successful is not “getting a job”. It’s finding and growing a career.

When you are sitting in your next interview, evaluate whether or not the hiring manager has the capacity to tell you the raw truth. Does the company that you are interviewing with have the capacity to praise you for accomplishments and look out for you when they see you heading down the wrong path? If the hiring manager or the new company are “yes men” who treat you with kid gloves no matter your failure, then how will you grow?

A career is more than a paycheck – you want people who will tell you the hard truths and help you get to where you are going next. If the company and hiring manager don’t have the same level of self-awareness, then there’s no connection and it doesn’t bring value to either of you.

What is your secret to acing interviews?


About Brian Fink

As a member of Relus' recruiting team, Brian Fink focuses on driving talent towards opportunity. Eager to help stretch the professional capabilities of everyone he works with, he's helping startups grow and successfully scale their IT, Recruiting, Big Data, Product, and Executive Leadership teams. An active keynote speaker and commentator, Fink thrives on discovery and building a better-recruiting mousetrap.